Ryan Crysler http://www.ryancrysler.com Advises driven golf business professionals that want to deliver the ultimate experience to their members and customers. posterous.com Mon, 07 Nov 2011 15:52:36 -0800 World Golf Fitness Summit http://www.ryancrysler.com/world-golf-fitness-summit http://www.ryancrysler.com/world-golf-fitness-summit

The story and the secrets are out!  RC’s recap of the World Golf Fitness Summit complete with slides and audio.  Run time is approximately 35 minutes.  Enjoy and let us know what you think.

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Mon, 07 Nov 2011 13:42:34 -0800 Best Practices: Titleist Members Player Staff http://www.ryancrysler.com/best-practices-titleist-members-player-staff http://www.ryancrysler.com/best-practices-titleist-members-player-staff

One of RC's unique strategies was to build a staff of full line Titleist players that brought added value to your membership.  This video was featured at the 2006 Titleist Partners Best Practice Conference.

Creating the Titleist Members Player Staff achieved several goals including:

Top 100 Titleist Fitter for every product cycle since 2004
Top 10 Titleist Fitter in 2011
A constant almost automated club fitting and club selling business. 

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Mon, 07 Nov 2011 13:28:00 -0800 People Buy Your Logo. Then They Buy A Color. Then They Buy Your Shirt. http://www.ryancrysler.com/test-people-buy-your-logo-then-they-buy-a-col http://www.ryancrysler.com/test-people-buy-your-logo-then-they-buy-a-col

The most iconic brands in the world such as Apple, Chevrolet and Google share several things in common with the most iconic brands in golf such as Augusta National (The Masters), Cypress Point and Sand Hills: 

The logo is simple.

Aside from Google and Sand Hills, you don't even need descriptive text in the logo to recognize the brand.  

One of the most powerful ways to unite your members and guests is to design a engaging yet simple logo that elegantly puts forth why your golf club or golf instruction business exists.

Your logo needs to mean something.  It needs to remind a golfer of why he choose your business.  It needs to illicit an emotional reaction to another golfer that doesn't have the logo on his shirt.  And finally, your logo should honor your club, your course and your business. 

The bonus to simple logos?  They are easy to embroider.  We highly recommend you find a local embroider that can design the digital file that can then be shared by multiple apparel vendors.

Need a graphic artist to re-design your logo?  We have an in-house expert that can create a brilliant design.  Or you can try your hand in the market place at 99Designs

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